Modern India has seen a massive shift in the economic centres. While big cities like Delhi, Mumbai, Bengaluru and Chennai are still critical, Tier 2 and 3 cities have slowly emerged as major economic hubs. With that, comes an urgent need to focus on employee healthcare benefits.
Today, there are MSMEs in cities like Agra, Bhopal, Palakkad and Salem that are vital to the Indian economy. From factories to IT, and garments to testing labs, these cities are expected to drive significant demand in the coming decade.
Now major hubs, these cities are being urbanised at a rapid rate. This is why employee healthcare benefits matter. With rapid urbanisation, the lack of access to healthcare can have deadly effects, both socially and economically.
Current State of Employee Healthcare Benefits
A Financial Express report said: “According to the last economic survey, almost half of India’s over 16,000 recognised startups are from Tier II and III cities, growing at a rate of 45 per cent to 50 per cent every year since 2014.” There’s massive growth there, but unfortunately not for employee healthcare benefits.
The lack of access to quality healthcare facilities in smaller Indian cities can be traced back to four major reasons according to an Arete Advisors research:
According to the research, there is little incentive for major healthcare players to invest in these markets because there is little incentive for people living there to use the services. This chicken-and-egg issue is why employee healthcare benefits remain a dream for many employees, and indeed employers.
Thankfully though, the digital revolution has changed that. Now, employers can take advantage of digital-first employee healthcare plans like those provided by Onsurity to provide access to high-quality healthcare.
If you are an employer in Tier 2 or smaller city, here are four simple steps you can take to promote employee healthcare benefits. They don’t cost much and have huge benefits in the long run.
Steps MSMEs Can Take
Awareness of Healthcare
The pandemic has shown us why we need to put more focus on healthcare. There is an urgent need to highlight healthcare, especially in areas with limited access to it. As an employer, you need to highlight the right preventive measures. That means ensuring social distancing, mask-wearing and access to sanitizers and soap.
You also need to think beyond COVID. Look at other hazards in your workplace and find solutions to ensure employees aren’t in any danger. It may be an expensive affair, but it is a one-time cost. Employee healthcare benefits need to become part of your business, not an afterthought.
Access to Healthcare Benefits
Employee wellness programs should become a norm, not an exception. As an MSME employer, you need to provide your employees with access to a comprehensive healthcare membership. Employees should have the ability to get their healthcare looked after, no matter how small or big the issue.
Not only does it make you are caring and responsible employer, but you will also notice an increase in productivity. Employee healthcare benefits can go a long way in making your company a good place to work, so make sure you provide access to affordable employee healthcare.
Digital First Employee Healthcare Benefits
The best way to provide access to healthcare is to go digital. If you are in tier 2 or a smaller city, chances are you might not have access to the best health and wellness services. That’s why going digital is a better option.
Digital-first business health plans allow employees to access high-quality care, no matter where they are. That means employees can consult the best doctors, get discounts on medicine delivery and other benefits they would not have without going digital.
Extend Healthcare Benefits to Families
A caring employee should remember to extend healthcare to employee’s families. It is a great way to show your employees you care, and help them avoid financial woes and mental pressures. The right employee healthcare benefits plan will extend to families, make sure you pick it.
If you cannot support the cost of adding families, ensure that employees at least have the option to do so, by paying from their own pocket. That’s the smart way to ensure that families have access to healthcare, without hurting their finances.
It’s one thing to provide a healthcare plan, but it’s another thing to make sure it is used. Affordability matters a lot, especially in tier 2 and smaller cities where incomes are lower. Thanks to the digital revolution, affordable employee healthcare for MSMEs is very much a reality.
Today, you can access low-cost employee healthcare benefits plans that do help you save. There are options with monthly subscriptions and similar pricing plans, allowing you to save big on your healthcare costs.
Wondering where you can get employee healthcare benefits with all these advantages? Why not check out Onsurity. Our digital-first healthcare membership is designed especially for MSMEs. Onsurity is the ideal way to give your employees the healthcare they deserve while helping you save up to 50% on your healthcare.